Built by someone who got tired of overpaying for backlinks.

I spent over 100 hours watching SEO YouTube videos before I ever built anything. I was obsessed with understanding how search really works. Not the theory, but the actual mechanics of ranking.
What I kept hearing was the same thing: backlinks matter. They're like being the popular kid in school. The more people pointing to your site, the more Google trusts you. But actually getting those links? Niche edit vendors were charging me $100 to $150 per link. For a bootstrapped founder, that math doesn't work.
Then I found a smarter way in: the pages already linking out in your niche. Find a page that links to your competitor, pitch the owner something genuinely useful, and ask them to add your link, sometimes with a small thank-you payment ($50 to $100). Link inserts, and when you are a true like-for-like replacement, link swaps.
I tested this with one of my own niche directory sites. Found a competitor with 120k backlinks, landed one placement for $50, and ended up getting 60k visitors. That's when I knew this approach was real.
HeyLinks automates the tedious parts. Finding prospects, scoring them, drafting outreach emails, and following up. You still control the strategy. I just handle the grunt work.