About HeyLinks

Built by someone who got tired of overpaying for backlinks.

Frey
Frey
Founder

I spent over 100 hours watching SEO YouTube videos before I ever built anything. I was obsessed with understanding how search really works. Not the theory, but the actual mechanics of ranking.

What I kept hearing was the same thing: backlinks matter. They're like being the popular kid in school. The more people pointing to your site, the more Google trusts you. But actually getting those links? Niche edit vendors were charging me $100 to $150 per link. For a bootstrapped founder, that math doesn't work.

Then I found a smarter way in: the pages already linking out in your niche. Find a page that links to your competitor, pitch the owner something genuinely useful, and ask them to add your link, sometimes with a small thank-you payment ($50 to $100). Link inserts, and when you are a true like-for-like replacement, link swaps.

I tested this with one of my own niche directory sites. Found a competitor with 120k backlinks, landed one placement for $50, and ended up getting 60k visitors. That's when I knew this approach was real.

HeyLinks automates the tedious parts. Finding prospects, scoring them, drafting outreach emails, and following up. You still control the strategy. I just handle the grunt work.

What we believe

Backlinks shouldn't cost a fortune
The link building industry is inflated. Guest posts run $200-$500+. We think you can get better results for a fraction of that with smarter tactics.
Honesty over tricks
Cold outreach only works when the pitch is genuinely useful to the page owner. We write emails that respect their time, take no for an answer, and never pretend to be something they're not.
Tools should save you time, not create more work
You should spend your time on strategy, not copy-pasting URLs into spreadsheets. HeyLinks handles the busywork so you can focus on growing your site.

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