About HeyLinks
Built by someone who got tired of overpaying for backlinks.
I spent over 100 hours watching SEO YouTube videos before I ever built anything. I was obsessed with understanding how search really works. Not the theory, but the actual mechanics of ranking.
What I kept hearing was the same thing: backlinks matter. They're like being the popular kid in school. The more people pointing to your site, the more Google trusts you. But actually getting those links? Niche edit vendors were charging me $100 to $150 per link. For a bootstrapped founder, that math doesn't work.
Then I discovered link swaps. The idea is simple: find a site that links to your competitor, pitch them something better, and offer a small incentive ($50 to $100) to swap the link. Your competitor loses a backlink, you gain one. It's a two for one play.
I tested this with a thrifting directory site. Found a competitor with 120k backlinks, did one swap for $50, and ended up getting 60k visitors. That's when I knew this approach was real.
HeyLinks automates the tedious parts. Finding prospects, scoring them, drafting outreach emails, and following up. You still control the strategy. I just handle the grunt work.