Outrank your competitors
by taking their backlinks

Find sites linking to competitors. Convince them to link to you instead. One click.

Built on industry-standard SEO data
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How do you currently do link building?

ONE-CLICK AUTOPILOT

Press one button.
Get ready-to-send emails.

Autopilot discovers prospects from your competitors, scores every site, filters the best ones, and drafts personalized outreach. You review and hit send.

HeyLinks.ai / Autopilot
1
Discovering
2
Scoring
3
Filtering
4
Drafting
Discovered Prospects
marketingbrew.com
Authority 78
searchenginejournal.com
Authority 91
bloggingwizard.com
Authority 74
authorityhacker.com
Authority 72
neilpatel.com
Authority 93
Scoring Results
marketingbrew.com
82/100A
searchenginejournal.com
88/100A
authorityhacker.com
76/100B
bloggingwizard.com
71/100B
Drafted Emails
sarah@marketingbrew.com
Quick question about your SEO roundup
editor@searchenginejournal.com
Updated resource for your tools list
mark@authorityhacker.com
Better alternative for your link building guide
SMART PROSPECTING

Every site already linking to your competitors

Enter a competitor URL. HeyLinks pulls every page on the internet that currently links to them. These are proven, relevant sites in your niche. They already link out. Now you give them a reason to link to you.

Saves ~6 hours per competitor vs. manual CSV exports and spreadsheet filtering.
Prospect Results
competitor-site.com147 results
DomainAuthorityTrafficGrade
marketingbrew.com78145K
A
searchenginejournal.com912.1M
A
neilpatel.com933.8M
B
bloggingwizard.com7489K
B
authorityhacker.com7267K
A
Built on industry-standard backlink data
AI QUALIFICATION

Only the best prospects make the cut

Every site gets a 100-point score across five dimensions: domain authority, traffic, content relevance, contact availability, and site quality. Bad prospects are filtered out automatically so you never waste an email on a dead end.

On average, 40% of prospects get filtered out. That means 40% fewer wasted emails and 40% less money spent on bad leads.
Prospect Score
marketingbrew.com
SEO news publisher
0
/100
Grade A
Authority Score22/25
Traffic20/25
Relevance18/20
Contact Found12/15
Site Quality10/15
spammy-directory.netGrade F (filtered out)
PERSONALIZED OUTREACH

Emails that sound like you wrote them

Every email is drafted from your templates with real data pulled from the prospect's site. The recipient's name, their page title, a specific content hook referencing something they actually wrote. Not generic mass mail. Personalized outreach that gets replies.

Personalized cold emails get 2-3x more replies than generic templates. Every data point is pulled automatically.
Email Draft
To:Sarah@marketingbrew.com
Subject:Quick question about your SEO tools roundup

Hey Sarah,

I came across your guide on link building tools and noticed you link to CompetitorTool in the roundup. We just published an updated guide that covers the same topic with 2026 pricing and features.

Would you be open to swapping the link? I can offer $75 for the update.

Thanks,
Alex

Name
Page title
Content hook
Budget
SMART SENDING

Land in the inbox, not the spam folder

HeyLinks rotates between your email accounts, respects sending limits, adds proper List-Unsubscribe headers, and monitors bounce rates in real time. Professional sending infrastructure that protects your sender reputation.

Three email accounts sending 30 emails/day each = 90 emails/day without tripping any spam filters.
Sending Dashboard
alex@yourdomain.com
12/30
outreach@yourdomain.com
18/30
team@yourdomain.com
11/30
0 bounces|0 spam reports|41 delivered today
Account rotation
Rate limiting
List-Unsubscribe headers
Bounce monitoring
AUTOMATED FOLLOW-UPS

Persistent without being annoying

Most replies come on the second or third email. HeyLinks sends follow-ups on your schedule, automatically pauses when someone replies or opts out, and respects every unsubscribe. Set it once and forget it.

Follow-ups recover 40-60% of deals that would otherwise go silent. All on autopilot.
Follow-up Sequence
Day 0Initial email sent
Subject: Quick question about your SEO tools roundup
Day 3Follow-up #1 sent
Friendly check-in with a new angle
Day 3Reply detected
"Sounds interesting, send me details"
Day 3Sequence paused
Reply received. No more follow-ups.
RESULTS DASHBOARD

See exactly what's working

Track every email from send to live backlink. Know your conversion rate at each stage. Identify which competitors yield the best prospects and which templates get the most replies.

Analytics Overview
0
Qualified
0
Emailed
0
Replied
0
Converted
49%
16%
34%
23 backlinks acquired. Average cost: $68 per link.

How link swaps compare

Link swapsNiche editsGuest posts
Cost per link$50–$100$100–$300$200–$500+
Hurts competitor
Link relevance
SpeedFastFastSlow
Scalable
Your effortLowLowHigh
We automate the outreach so your effort stays low.

From the blog

Research, strategy, and lessons from building HeyLinks.

Templates

20 Link Swap Email Templates That Get Replies

Professional, casual, and direct templates for every outreach scenario. Subject line variants and tone tags included.

20 templates3 tone variantsRead
Playbook

The Cold Email Playbook for Link Builders

Every data point, framework, and psychological principle that moves reply rates from 3% to 15%+.

34M+ emails analyzed8 frameworksRead
Research

The Competitive Landscape for Link Building Tools in 2026

Deep analysis of 11 outreach tools. Real user quotes from Reddit, Capterra, and AppSumo.

11 tools reviewed23 sourced quotesRead

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