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What a qualification credit buys you

One credit means one site fully vetted, and you're only charged when a site is actually scored. Here's exactly what that vetting covers, and the honest math between credits and sendable leads.

Updated July 15, 2026

What one credit does

A qualification credit is the unit HeyLinks meters on. When you run Qualify sites (or when Autopilot runs it for you), each site that gets fully vetted costs exactly one credit. "Fully vetted" is not a quick glance. For every single site, one credit covers all of this:

✓
A live screenshot
We capture the actual page as it looks right now, so you can judge it with your own eyes in Review leads instead of clicking through to every site.
✓
Contact discovery and verification
We hunt for a contact email on the page itself, on about and contact pages, and across the site. Then we verify it, because an email that bounces is worse than no email.
✓
Anchor context
We extract the exact paragraph around the competitor's link. This is what makes the outreach email later feel like it was written by someone who actually read the page.
✓
Page type detection
A blog post gets a different approach than a homepage. We detect what kind of page it is so the pitch fits.
✓
Spam and junk filters
The page is checked against filters for the stuff that isn't worth your time.
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A 0 to 100 score and letter grade
Everything above rolls into a score from 0 to 100, shown as a letter grade from A to F, so you can sort the pile at a glance.

What you are never charged for

A credit is only spent when a site is actually scored. That means two whole categories of sites cost you nothing:

  • Junk that gets filtered before scoring. If a site is caught by the junk filters before it reaches the vetting step, no credit is spent on it.
  • Sites that were never reached. If a site never makes it to scoring in a run, it doesn't touch your allowance.

The meter counts finished work, not attempts. If you spent a credit, you got a fully vetted site for it.

Why 25 credits isn't always 25 sendable leads

This is the one thing we want to be completely upfront about. Credits count sites qualified, not emails ready to send. Those are usually close, but not always identical, and the gap has a simple, honest reason.

Sometimes a site is real, relevant, and fully vetted, but we simply cannot find a contact email anywhere on it. Some site owners don't publish one. That site still shows up in Review leads with its screenshot, score, and everything else we learned, so the work isn't wasted. But without an address, there is no one to send to, so it can't become a draft.

Here is what a typical run actually looks like:

25 credits spent
→
25 sites fully vetted
→
23 had a contact email
→
23 drafts

In that run, all 25 credits did their job: 25 sites were fully vetted. Two of them turned out to have no findable contact email, so 23 moved on to drafting. You can still see those two in Review leads, and if you find an address on your own you're welcome to reach out to them yourself.

Why we charge this way
The alternative would be to only charge for sites where we find an email, and quietly bake the cost of the misses into a higher price for everyone. We'd rather show you the real meter. The vetting is the work; the occasional missing email is just the honest reality of the web.

Your monthly allowance

Your plan includes a monthly allowance of qualification credits, and it resets each calendar month. When you start a run that is bigger than what you have left, the run is automatically clamped to your remaining credits, and the progress screen shows you that adjusted number, so you are never surprised by a run stopping short.