Follow-ups: how sequences work
The whole sequence is written up front and editable. What sends when, how replies stop everything instantly, and how to skip a step.
Updated July 15, 2026
The whole sequence is written up front
Most outreach never gets a reply on the first email, and a polite nudge or two is where a lot of link agreements actually happen. That is what a follow-up sequence is: a short series of gentle reminders that go out automatically if the person has not replied yet.
Here is the part that matters most: when a prospect is scheduled, HeyLinks writes the entire sequence up front, as real drafts you can open and edit. Nothing is generated at the last second. What you see in the preview is, word for word, what will send. If you tweak a line in follow-up 2 today, that exact tweaked version goes out when its day comes.
What sends when
The default sequence is 3 follow-up steps, spaced out over roughly a week and a half: around day 3, day 6, and day 10 after the first email. The timing is configurable, and you can extend a sequence to as many as 5 steps if you want a longer runway.
The default sequence. A reply at any point cancels everything still pending.
You can review and manage everything on the Follow-ups page in the sidebar.
A reply stops everything
The moment someone replies, every pending follow-up to that person is canceled, usually within a minute or two. You will never be in the awkward spot of a cheerful automated "just bumping this!" landing after a real conversation has already started.
This happens automatically. You do not need to open the app and turn anything off when a reply comes in.
Skipping a single step
You can skip any single step without touching the rest of the sequence. The remaining steps keep their original schedule.
Say follow-up 1 feels too soon for a particular prospect. Skip it, and follow-ups 2 and 3 still go out on their normal days. Only the skipped step disappears.
Skipping never reshuffles the schedule. The rest of the sequence sends exactly when it was always going to.
Follow-ups keep the same voice
Each follow-up is written to continue the first email's voice, so the thread reads like one person checking back in, not a different template bolted onto the conversation. If your first email to a retro arcade blogger was short and casual, the follow-ups stay short and casual too.